Impact reporting is the structured process of measuring, interpreting, and communicating the environmental and social impact of your organisation.
Organisations use it to move from:
→ to a clear, credible and strategic story about what they do and what it leads to.
At newkinds, we support organisations such as Albert Heijn, bol.com and Etos, as well as smaller, hands-on companies like Doing Goods, in translating complex sustainability data into clear and credible impact reports.
At NEWKINDS, impact reporting is a collaboration between people with different types of expertise.
On one side, our impact strategists, specialists in areas like CO₂, materials, JEDI, and packaging, who understand what to measure and how to interpret it.
On the other hand, our communication and design team, experts in sustainability claims, storytelling, and visualisation, who make sure that what you report is clear, credible, and usable.
Impact reporting helps your own company and others improve the impact you are making.
Impact reporting works best when the foundation is in place. It becomes less effective when:
We define together what the report needs to achieve, who it is for, and what level of detail is appropriate.
We map what is already available, identify gaps, and help prioritise what matters most, without overcomplicating things.
We create a logical structure that aligns with expectations and, where relevant, with standards or frameworks. We translate data into insights, cases, and a clear narrative. This is where impact becomes understandable and usable.
Together with our communication and design team (optional), we turn the content into a report that is both credible and easy to navigate.
Sustainable Strategy: Defines what should be measured and why
Certifications & Compliance: Determines what must be reported
Sustainability Communication: Ensures reporting is clear, credible, and aligned
Sustainability Coaching & Culture: Ensures reporting is understood and used internally
We don’t start with data, we start with what matters for your organisation.
Based on your strategy, activities, and stakeholder expectations, we determine which impact areas are relevant. From there, we identify:
The goal is not to collect everything, but to focus on data that supports your strategy and helps you make better decisions.
We work with different frameworks depending on what fits your organisation and context, such as VSME, CSRD, B Corp, and others.
We don’t start from the framework, we start from your situation. From there, we align the reporting with relevant standards where needed.
No. Most organisations don’t have complete data or a fully developed structure at the start. We guide you step by step, working with what’s available and helping you improve along the way.
That depends on your goals, audience, and maturity.
More detail is not always better, the focus is on clarity, relevance, and usability, rather than completeness.
Not always, but expectations and regulations are increasing. Many organisations start reporting proactively to stay ahead.
Talk to an impact reporting specialist