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Impact reporting

IMPACT REPORTING

Write a sustainability report people actually read

Impact reporting is how organisations translate sustainability efforts, data, and initiatives into a clear, credible story  one that holds up to customers, investors, regulators, and your own team. Done well, it not only shows the impact of your CO₂ reduction, social initiatives, and sustainable business practices, it also supports better decisions going forward, not just external transparency.

At NEWKINDS, we’ve guided organisations of every size through this process for over 15 years, from large, complex companies like Albert Heijn, bol.com, and Etos, to smaller, hands-on teams building their first report. Whether you need a report aligned with CSRD, VSME, or B Corp, or simply want a clear, honest account of your impact, we help you structure the data, shape the narrative, and produce something people actually read.

What is impact reporting?

Impact reporting helps organisations understand, structure, and communicate the environmental and social impact they are making. They can serve different frameworks and audiences depending on the organisation’s needs — from voluntary storytelling for customers and employees, to structured disclosures aligned with regulatory standards like the CSRD (Corporate Sustainability Reporting Directive), the VSME standard for SMEs, or certification frameworks such as B Corp. In all cases, the goal is the same: turning sustainability data into a report that is credible, clear, and genuinely usable — internally for decision-making, and externally for transparency.

“Good impact reporting doesn’t just show what you’ve done — it helps you improve what comes next.”

What is the process?

We move through the report in four stages: first defining the goal, audience, and scope together, then mapping available data and closing the gaps that matter most. From there, we translate that data into insights, cases, and a clear narrative, and – optionally – bring in our communication and design team to turn it into a report that’s easy to navigate.

  1. Defining the starting point — together, we determine the goal, audience, and scope of the report
  2. Collecting data & input — we map available data, identify gaps, and help prioritise what matters most
  3. Structuring & interpreting impact — we translate data into insights, cases, and a clear narrative
  4. Communication & design — optional: we turn the content into a report that is clear, credible, and easy to navigateTimeframe: a few weeks for focused reports, several months for more comprehensive reporting.

Two ways to work together

1

Fully guided

We take the lead throughout the full process:

  • Structuring and analysis
  • Interviews and data collection
  • Writing the report
  • Optional design and visualisation
  • You receive a complete, ready-to-use impact report
2

Guided self-service

You take the lead, while we provide structure and guidance.

We provide:

  • A clear reporting template
  • Guidance on choosing the right data points and metrics
  • Support in building the story and structure of the report
  • This approach helps organisations build a strong foundation to continue reporting independently over time.

Download your Impact Reporting framework

A free template to start your first impact report in just 6 steps.

Why work with NEWKINDS for impact reporting?

At NEWKINDS, we’ve guided organisations of every size through this process for over 15 years — from large, complex companies like Albert Heijn, bol.com, and Etos, to smaller, hands-on teams building their first report.

  1. Sustainability expertise and communication specialists in one process We combine impact strategists and communication specialists, so reporting is both accurate and clear.
  2. In-depth knowledge across sustainability topics We cover the full scope of sustainability, from environmental impact (CO₂, materials) to social themes (JEDI), to certifications and regulatory frameworks, and product-level topics like packaging.
  3. Guided process, not just delivery We support you step by step and help build a strong foundation, so you can continue and develop your reporting over time.
  4. Works for both complex and lean organisations From large organisations like Albert Heijn, bol.com and Etos to smaller teams with limited resources.
  5. Focused on decision-making, not just reporting The goal is not the report itself, but clarity, alignment, and better decisions.

Plan a free 30-minute call

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Frequently asked questions about Impact Reporting

342 clients worldwide
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15+ years of experience
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10.000+ users of tools & training
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50+ certified companies supported
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