From Greenwash to Clean wash

B Lab, the organisation behind the B Corp movement, has launched the most significant update to its standards to date. Why? Because today’s social and environmental challenges – from climate change to inequality – demand companies that contribute structurally and measurably to a better world.
Whether you’re already a B Corp or considering becoming one, these are the changes you need to know.
Until now, B Corp certification was based on a points system: companies had to score at least 80 out of 200 points on the B Impact Assessment (BIA), across five categories (governance, workers, community, environment and customers). Strong performance in one area could compensate for weaker performance in another.
That’s now a thing of the past.
As of mid-2025, companies will be assessed against mandatory minimum requirements across seven themes, known as Impact Topics. This means you must have clear policies and take action in each area — trade-offs between topics are no longer allowed.
As defined by B Lab (read the full press release here).
From your next recertification (starting in 2025), you’ll be assessed using this new approach. Online webinars will help you prepare. In the coming months, Koen Krommenhoek and Juultje de Groot will share practical insights per impact topic.
The new standards offer clear and transparent expectations — but they also raise the bar. They encourage you to think deeply about your company’s societal role. But don’t let that hold you back from driving change!
The new B Corp standards ask businesses to go beyond good intentions. They call for evidence, clear policies, and a commitment to continuous learning. It’s a logical step in a world where transparency, fairness and ecological responsibility are becoming the rule — not the exception.
Want to find out where your organisation stands or how to get ready?
We’re here to help — from quick scans to full (re)certification.
Visit https://newkinds.com/b-corp/ or send us a message.
This blog was written by:
Koen Krommenhoek