WHY GET B CORP CERTIFIED? A HOLISTIC APPROACH
The huge amount of sustainability standards confuses people. And that is where we believe B Corp comes in. B Corp gives you a comprehensive view of the impact of your organisation. Furthermore, B Corp is a holistic framework focused on the entire business, operation, and supply chain. It’s not limited to a product or a specific part of your supply chain or on one single theme.
An organic cotton shirt? Better for the environment, but it won’t guarantee a fair and safe working place. Fairtrade food products? Great for the farmers, but it doesn’t fully explain sustainable farming practices. Or even better (or worse): a general sustainability claim but no proof at all. How on earth will a customer choose one product over the other? What about the general mission of a company, and the kind of world they want to contribute to?
B CORP OFFERS CLARITY
B Corp is a fast-growing movement, probably because there is a need for a holistic framework: one certification that covers all your products. By getting B Corp certified you can show the market and your customers that you have your things in order. You offer clarity: you use business as a force for good. And that also gives you some benefits, as this tends to attract customers, (future) employees, investors, and an inspiring network and community. Plus: research has shown being a B Corp causes significant sales growth and higher employee productivity.
B CORP IS RECOGNISABLE AND COMPARABLE
B Corp is for every business that wants to do good and contribute to a future-proof world. The shift where sustainability goes from niche to mainstream has already started. In this transition, B Corp certification is recognisable for consumers who want to support this transition and buy at good companies. It enables consumers to check, compare and make up their minds, before they vote with their money. At the same time, it’s easy to check how a company performs in comparison with similar B Corps. Well-known B Corps in the Netherlands are Tony Chocolonely, Dept, Triodos and Karma Kebab.
THE ADVANTAGES OF B CORP CERTIFICATION FOR BUSINESSES
- The market needs a complete framework, based on the new economy
- Consumers want guidance to decide what’s a good company
- Brands are looking for a globally acknowledge certification
THE COMMITMENT THAT WE NEED
We believe B Corp is such a powerful movement now, because it’s an actual promise to ensure social and environmental responsibility. An actual promise that takes the social and environmental consequences for stakeholders into account.
Getting B Corp certified is a commitment to the new economy. A commitment that we need and that dares companies to join and say goodbye to the structure of the old economy.
It’s how companies like The Good Roll and MUD Jeans show that they want to make an impact – and share with the world how they do it. Because for these (and other) B Corps, making impact is more important than just pursuing shareholder profit.
