Do you think a vegan diet takes a lot of effort? Not with Lazy Vegan’s easy, plant-powered frozen meals. We helped Lazy Vegan to spread the word.
Lazy Vegan teamed up with us for a couple of (not so lazy) co-creative-sessions. Based on our Me, My World, Our World model we mapped out their brand values, core qualities and (sustainable) consumer profiles.
Making vegan food more popular by making it more lazy.
The clear impact mission and vision we formulated help Lazy Vegan navigate all their marketing and communication challenges for the coming years. And we put our efforts into action straight away by creating their communication plan, redesigning their entire website, and launching an out-of-home campaign.
Let’s do good the lazy way! Celebrate your laziness and save the planet (a little).
