Although 66% of Dutch people think it’s a waste to purchase new books when they can also be bought secondhand, the reality is that they still opt for new books most of the time.
Buying new items is a strong habit that’s hard to break. For the online book platform BoekenBalie, we researched what holds people back and what gets them excited about secondhand books. With these insights, we set up BoekenBalie’s new brand positioning, rebranding and creative campaign concept to make second-hand first choice.
Dog-ears and frayed edges
NEWKINDS guided us from start to finish in repositioning and developing our brand strategy, helping us to effectively present our brand to the public and significantly increase our brand awareness.
Vera, Brand Specialist at BoekenBalie
B Corp certification and communication
