Anti-greenwashing
How to avoid Greenwashing

Have you heard about H&M and Decathlon’s misleading claims and the greenwashing fines? Are you afraid that you might also be unintentionally greenwashing?
We’re here to ensure your brand stays clear of such pitfalls. Together with De Roos (a law firm specialised in these kind of cases), we created an anti-greenwashing guide especially for you, so you can inspire without misleading.
With ACM’s (Netherlands Authority for Consumers and Markets) sharpened guidelines, you can now get fined if you’re greenwashing. Don’t let that keep you from communicating about your sustainability efforts.